Did you ever wonder why all SALE signs are red? Did you even for a split second be surprised by the red title I used? Color definitely talks to us. A choice in color can make our work fly or hide. The right placement and amount of color can make an immense difference.
So let's just look at a few colors and what they can do.
Brown, Gray, and Sky Blue
Gray is a neutral- it quiets and composes. It also can depress a mood. But it is often used in advertising to convey maturation or timelessnesss. New York is still standing.
Blue is always known as the color of loyalty. Sky blue actually can inspire trust and brings out the sense of freedom. Thank you to Laura Kenyon for letting us borrow her work.
Orange, Red, and Yellow
We already talked about the sky blue. Along with freedom, it can evoke joy like in Ann Rudman's little friend.
Yellow is the color of happiness and optimism. That shouldn't be news to anyone but too much yellow can cause anxiety, especially if it is a bright yellow. She used bits of the high chroma yellow, but her gold background is still a yellow. Far from being overstimulating, it actually does induce relaxation. Pay attention to wall colors, we use a lot of creamy yellows and gold in our homes and businesses-the color of wealth!
Red is used by advertisers to draw attention and inspire action, thus SALE! We all know that red is for passion, either anger or love. It is such a strong color that it is often used with a blue or orange tinge, not a true primary. It is an energizing color but can be overbearing and be perceived as violent.
Orange is an interesting color; the combination of yellow and red. It is adventurous and optimistic. Orange is the color of encouragement. Advertisers know that it appeals to young people. It is used to express freedom and draw attention. Too much orange can denote self-indulgence and insincerity.
We love color! That is why we are selling hand-dyed wool on the Seaside website now. It is the same wool we have at shows, so you already know the quality of the Dorr wool we use as a base. Keep checking back at the site for new wool as we replace sold pieces.
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Debra -In Living Color (remember where that phrase came from?)
